Best Marketing Campaign

To recognise excellence in marketing a single radio station or network. We are looking for a marketing or branding campaign that generates significant listener engagement and delivers results. 

Written material (maximum 600 words) must include details of the idea or campaign, including objectives, background and context of the concept, plus any supporting print material or digital components. Click here to download the written submission template for this award.

NOTE - Video uploads will be allowed for this category. Duration is to be no longer than 2 minutes (approx 20MB).  Video needs to relate directly to the marketing campaign. It is NOT to be filmed specifically for your radio awards entry. Edited highlights videos can be created for your radio award entry, but any filmed footage included in them must be from the original and not re-created.

Evidence of results is mandatory.  These must be directly attributable to this campaign and must relate to the objectives set.  We are looking for evidence such as ratings, likes, shares, or any other recognsied ratings to demonstrate success.

Entry Requirements
15 Points

Creative Concept – originality of idea

10 Points

Production/Execution – quality of delivery

15 Points

Consumer Engagement – degree and level of consumer reaction and involvement.

Enter the NZ Radio Awards