Best Single Market Station Promotion

To recognise excellence in radio station promotions at a local or regional level that make the most effective and creative use of radio. We are looking for an idea or concept that generates significant listener engagement and delivers results. Whilst this promotion may utilise several media, radio must be the primary channel.

Maximum 5 minutes, which must contain audio elements of the promotion idea including trailers, adlibs, execution elements and listener participation and interaction.

Written material (maximum 600 words) must include details of the idea or campaign, including objectives, background and context of the concept, plus any supporting print material or digital components. Click here to download the written submission template for this award.

NOTE - Video uploads will be allowed for this category. Duration is to be no longer than 2 minutes (approx 20MB).  Video needs to relate directly to the station promotion at the time it was aired. This could be in the form of any TV coverage, footage loaded on to You Tube, evidence of street activation etc. It is NOT to be filmed specifically for your radio awards entry. Edited highlights videos can be created for your radio award entry, but any filmed footage included in them must be from the original and not re-created.

Please Note - This award is for Station Self Promotion NOT Client Campaigns.

Entry Requirements
15 Points

Creative Concept – originality of idea and imaginative use of the radio medium

10 Points

Production/Execution – quality of delivery on air in ads, trailers, content/entertainment etc

15 Points

Listener Engagement – degree and level of listener reaction and involvement

Enter the NZ Radio Awards